What are economic concepts that deal with Marketing?

I need help identifying what economic concepts are. I have to determine which economic concepts are related to Marketing so I can determine which concepts are related to a certain case study I am working on in class.

Any help would be greatly appreciated.

I may be over thinking this as well.

2 Responses to “What are economic concepts that deal with Marketing?”

  • Kauakea:

    You might start with supply and demand. You could also consider inelastic vs. elastic demand. How about the concept of disposable income. Many economic concepts are related to marketing. It’s pretty hard knowing where to stop.

  • pensinee f:

    media economics, economy of the market : competitive strategy in marketing