Posts Tagged ‘yield’

How does PPClick ranking compare to Yield Management Ranking? Are adv publishers seeing an increase in rev?

Google for example uses a yield management ranking system that uses CTR and ad format to adjust ranking with the bid prices. Yahoo and others are following with their new ad centers. Has google, yahoo, looksmart or others actually seen and increase in revenue and bid amounts? If so, what are the expected increases for a company that makes the move from the traditional PPClick to yield management ranking?

What is The benefit of executive floors in term of the hotel image, total revenue and yield management?

What is The benefit of executive floors in term of the hotel image, total revenue and yield management? Please help me with this…. thank you so much for ur help!
Thank you for your answer. It is the kind of executive floor for business guests. Could you tell more? Thanks for your great help.