Comments on: Any ideas on a marketing dissertation question about older people and travel?

By: casapulla2001

casapulla2001 — Sun, 14 Mar 2010 04:26:19 +0000

One that would garner their answers — and give you channels of discovery would be “what keeps you from traveling more often?”… and that pun of “grey” market should be kept to yourself & out of print in your dissertation, as it’s insulting.

The basis of your work, could be to turn-around the hesistation.. to recognize & target the though process, beyong “no money to travel” — since you can focus on those that have plenty of time and savings, and the lifelong thought they were anticipating these days.. and still… don’t seem to move around, as easily as they could. Or might. Or, sure might afford.

By: Michmax

Michmax — Sun, 14 Mar 2010 04:12:45 +0000

you can research what types of things in travel ads, such as photos of people, or places or certain words that seniors respond most positively to. I have read somewhere seniors tend to relate themselves to those about 10 years younger than them. So usually ads that show people in their 50s being active do very well with those just retiring and are in there 60s, they also respond well to pictures of families etc

By: TG in Texas

TG in Texas — Sun, 14 Mar 2010 04:06:10 +0000

yea, i think companies would pay a lot of money to know how much income an older (thinking retired here) person has to make in order for them to be a certain ‘kind’ of traveller.

ie – week long cruise ship trips to alaska – the average person who is over 65 who goes on this trip lives on ‘above $x,XXX.00 dollars a year’

people over 65 who rent RV’s and travel the US usually make over $xx thousands of dollars per year.

makes for good graphs for visuals.
gives good, fun options for WHICH types of travel you want to research.
as stated – sellable to companies once you have the information.
also, most companies selling ‘go on this trip with us’ products keep information on ages participants.